Almost every communication has more than one audience. And you should keep the needs and interests of all those audiences in mind as you develop that communication, whether it's your website, brochure, annual report, newsletter, [...]
Front-page newsletter or magazine stories send you to a page deep in the interior to finish reading. But don't you hate it when you're already deep in the interior and you have to page even [...]
When I glanced out my second-story window, I saw a dead body in my neighbor's pickup. When I did a double-take, I saw what you see here: a soccer ball and some snow shovels. (In [...]
