Reality check: There is no such thing as "foolproof" instructions. Some fool will always manage to reinterpret even the clearest directions. The trick is to eliminate as many ways to go wrong as you possibly [...]
I can't tell you the story that brings this topic to the top of my mind, so I'll cut to the punch line: You can't copy content from websites and paste it into your own document [...]
Now I ask: "What do you want this piece to accomplish?" This question shifts the focus from the writer to the reader. It assumes that the goal of any piece of writing is to have some effect on the audience.
Let's say you need a new webpage. Not a whole new website, just a page for your existing site. Maybe it's time to update "About Us," or maybe you have a new project or product [...]
It's a new year, but your nonprofit or small business still has the same mission it had last year. You have only so much to say about it - and maybe you feel you've said [...]
