Don’t Just SAY Welcome, DO Welcome
When you want to find an organization that has the services or information you need, or when you're looking to support a cause, do you search for "welcome"? Neither do I. Why, then, do so [...]
Time Travel on the Web
I've recently been on a lot of Humane Society and dog rescue websites, looking for a home for a pair of Australian cattle dogs in Kansas City. (Don't ask.) Most of the larger organizations - [...]
The Website Troika
Your website team isn't literally a troika. I had to look it up: A troika is a Russian carriage drawn by three horses abreast or, by extension, a group of three rulers. What I mean [...]
Jump vs Link
Front-page newsletter or magazine stories send you to a page deep in the interior to finish reading. But don't you hate it when you're already deep in the interior and you have to page even [...]