Got a Dragon on Your Hands?
In one of C.S. Lewis's Narnia books, a boy named Eustace gets turned into a dragon. After many adventures (which make Eustace a better, um, person), the lion Aslan uses his mighty claws to dig [...]
Why? But Why? But Why?
A five- or six-year old can lob endless questions at seemingly straightforward explanations. When the kid is actually trying to understand (as opposed to when she is just trying to keep your attention), these questions [...]
Be Pink
Too many nonprofit communications are the verbal equivalents of gray-green industrial swamp. Dull. Colorless. Suffused with sameness.
Which 2 Do You Want?
I first heard this adage applied to branding and logotype design: You can have it cheap, fast, or good. Which two do you want? It's meant to rein in the expectations of organizations who think [...]
Becoming a Trusted Source
For about an hour last Thursday, the Twitterverse devolved into a gigantic junior high school bathroom. "Michael Jackson is dead." "MJ has been taken to the hospital." "TMZ says MJ is dead." "NY Times says [...]