No Excuses
I am an evangelist for email newsletters. Whether or not you use my services to develop content, I will try to convince you to produce a regular email newsletter. Email newsletters offer most smaller nonprofits [...]
Your Best Opportunity
For most nonprofits and small businesses, an email newsletter is your best opportunity for high-return communication with your donors, customers, and other stakeholders.
Picture Yourself
My e-letter always includes a picture of myself. It usually also features a photo related to this month's content. Now, I am as unhappy with photographs of myself as the next person. What you see [...]
Which 2 Do You Want?
I first heard this adage applied to branding and logotype design: You can have it cheap, fast, or good. Which two do you want? It's meant to rein in the expectations of organizations who think [...]