Does It Pass the Mom Test?
Does your mother understand your work? Unless she works in your field, the answer is probably "no." That's what makes the Mom Test such a good communications tool.
Become an Icon
You know what this icon stands for, right? Do you know why you know? Because it's been used repeatedly, with little or no variation, for a long time over hundreds of thousands of separate messages. That's [...]
11 Ways to Bring on Spring
For me, spring is the time for what other people call New Year's resolutions - a time to try something new. Here are 11 ways to put some new life into your communications.
What Do YOU Get Out of It?
Let me guess. Not only do you have trouble raising all the funds you need, but you also have trouble getting people to "buy" what you're "selling." You don't have anywhere near as many members, [...]
5 Ways to Make It New
It's a new year, but your nonprofit or small business still has the same mission it had last year. You have only so much to say about it - and maybe you feel you've said [...]