Take Your Communications Off Autopilot
Automation is a beautiful thing! But nothing can stay in set-it-and-forget-it mode forever.
If You Try to Say Everything…. (Signs #7)
If you've ever been inside a 99-cent store, you know that not everything in the store actually costs 99 cents. Many stores practice truth in advertising by adding "or more" to their 99-Cent Store Name. This one, however, covers all the bases: "99 cents, up & less."
I Saw the Sign
It’s a great sign, right? It has a catchy slogan and an arresting design (yes, I went there) in service of a worthy initiative. But...
Signs, Signs, Everywhere Signs
Can we say "proofread"? Also "fact check"? What you can't see until I tell you the context is that this sign is brilliant marketing.
7 Tested Website Strategies That Will Work for YOU
Is it time to revamp your website? If so, I've got some tips for you from my own recent redesign. These suggestions apply to almost any website....