Out with Time (Signs #11)
This sign, which appears in one of the jitneys that run from Journal Square in Jersey City to the Port Authority Bus Terminal in New York, teaches a clear lesson.
Its You’re Favorite Pet Peeve! (Signs #10)
Back when I did a series on grammar pet peeves, several readers responded that their own pet peeves were apostrophe errors, especially mistakes involving it's/its and you're/your. This e-letter has never dealt with apostrophe errors simply because I don't [...]
Unintended Consequences (Signs #8)
This kind of thing has happened to all of us: unintended consequences of a great idea gone only slightly awry. Unfortunately, the amount of awry-ness it takes to alienate potential customers is impossibly small.
If You Try to Say Everything…. (Signs #7)
If you've ever been inside a 99-cent store, you know that not everything in the store actually costs 99 cents. Many stores practice truth in advertising by adding "or more" to their 99-Cent Store Name. This one, however, covers all the bases: "99 cents, up & less."
A Sign Shows How to Stand Out
To be well-informed voters, people in Jersey City's Ward D have to keep track of 12 city council candidates. So anything a candidate can do to set her- or himself apart is all to the good. Even if it’s a trivial thing like an article of clothing.