Simple Is Better – and Cheaper
I just saved a client hundreds of printing dollars by cutting back its annual report from 20 pages to 8. (I really wanted to cut back to 4 or even 2 pages, but I didn't [...]
10 Reasons Your Email Newsletter Isn’t Working
If you've covered the basics - sending a regular e-letter, but not spamming people - and you still find your e-letter isn't working for you, here are 10 possible reasons. Give yourself one point for every mistake you don't make.
Picture Yourself
My e-letter always includes a picture of myself. It usually also features a photo related to this month's content. Now, I am as unhappy with photographs of myself as the next person. What you see [...]