Why? But Why? But Why?
A five- or six-year old can lob endless questions at seemingly straightforward explanations. When the kid is actually trying to understand (as opposed to when she is just trying to keep your attention), these questions [...]
No Excuses
I am an evangelist for email newsletters. Whether or not you use my services to develop content, I will try to convince you to produce a regular email newsletter. Email newsletters offer most smaller nonprofits [...]
It’s Still All About You
A friend recently gave me a copy of the end-of-year fundraising letter from a tiny nonprofit. You could learn a lot about how NOT to do a fundraising letter from this example.
Be Pink
Too many nonprofit communications are the verbal equivalents of gray-green industrial swamp. Dull. Colorless. Suffused with sameness.
Your Best Opportunity
For most nonprofits and small businesses, an email newsletter is your best opportunity for high-return communication with your donors, customers, and other stakeholders.