A Tale of Two Emails
Guess which nonprofit email is more likely to entice me to give up my hard-earned cash? Hint: It's probably the one that is more likely to entice you to give up your hard-earned cash.
Simple Is Better – and Cheaper
I just saved a client hundreds of printing dollars by cutting back its annual report from 20 pages to 8. (I really wanted to cut back to 4 or even 2 pages, but I didn't [...]
Become an Icon
You know what this icon stands for, right? Do you know why you know? Because it's been used repeatedly, with little or no variation, for a long time over hundreds of thousands of separate messages. That's [...]
Just as Mom Always Said
Mom always said that we should say "thank you" when someone does something nice for us. Mom also always said that "please" is a magic word. In my experience, nonprofit organizations are pretty good at "please." [...]
11 Ways to Bring on Spring
For me, spring is the time for what other people call New Year's resolutions - a time to try something new. Here are 11 ways to put some new life into your communications.