Do You Ask for Commitment on the First Date?
If Jane signs up for your email newsletter, is she ready to give $500 a month?
How Often Should We Email?
People often ask me how often to send their email newsletters. Like most questions worth asking, this one doesn't have a simple answer. But I can offer a few guidelines, based on other people's data [...]
How Was Your Giving Tuesday?
I have a bah-humbug attitude toward Giving Tuesday. Basically, I dislike gimmicks. But the data suggest I'd better get over it. Giving Tuesday donations grow every year, from about $10 million in 2012, the first [...]
Do We Vote? Are We Voters?
I'm not going to try to convince you to vote on Tuesday, if you haven't voted already. Voting - not who or what we vote for, but the simple act of casting your ballot - [...]
Back to School?
As a kid, did you get excited about the first day of school? And do you bring the same excitement to your professional learning now, as an adult?