It’s Not Too Late … Yet
The good news is that the end of 2020 is only 3.5 months away. The bad news is that the end of 2020 is only 3.5 months away.
Do You Ask for Commitment on the First Date?
If Jane signs up for your email newsletter, is she ready to give $500 a month?
How Was Your Giving Tuesday?
I have a bah-humbug attitude toward Giving Tuesday. Basically, I dislike gimmicks. But the data suggest I'd better get over it. Giving Tuesday donations grow every year, from about $10 million in 2012, the first [...]
Thanks. Giving.
It's the time of year when we focus on giving thanks. For nonprofits, it's also the time of the year when we raise, on average, nearly 1/3 of our annual income. Put those two together, [...]
A Tale of Two Emails
Guess which nonprofit email is more likely to entice me to give up my hard-earned cash? Hint: It's probably the one that is more likely to entice you to give up your hard-earned cash.