If you've covered the basics - sending a regular e-letter, but not spamming people - and you still find your e-letter isn't working for you, here are 10 possible reasons. Give yourself one point for every mistake you don't make.
"Writing is easy. All you do is stare at a blank piece of paper until drops of blood form on your forehead." - Usually attributed to Gene Fowler, journalist and screenwriter. Fowler died in 1960, [...]
I am an evangelist for email newsletters. Whether or not you use my services to develop content, I will try to convince you to produce a regular email newsletter. Email newsletters offer most smaller nonprofits [...]
If you produce regular communications in any medium - blog, e-newsletter, print newsletter, whatever - it's a good idea to "have one in the can." The metaphor comes from the film industry. A movie that [...]
For most nonprofits and small businesses, an email newsletter is your best opportunity for high-return communication with your donors, customers, and other stakeholders.
