Not Dead Yet
Despite the proliferation of digital communications media - notably texts and social platforms - email may still be your best opportunity to engage with your audiences.
Why I Don’t Worry About SEO (but maybe you should)
Nothing, not even SEO, is one size fits all.
A Tale of Two Emails
Guess which nonprofit email is more likely to entice me to give up my hard-earned cash? Hint: It's probably the one that is more likely to entice you to give up your hard-earned cash.
Say Whaa?
Apparently subscribers to this e-letter like typos. The previous edition of Clear, Effective Communications not only was about typos but also had a typo in the subject line: Diid Happens. About 44% of you, beloved subscribers, opened [...]
Diid Happens
My last e-letter went out with a big fat typo in the opening line. Can you learn from my mistake? I hope so!