The Best Way to Get Your Email Opened
You already know what it is.
The 2nd-Best Way to Get Your Email Opened
Every month, my bank sends me an email with the same subject line: Your next newsletter is here! Every month, I trash that email unread. Do my bank's newsletters contain information that might interest me? [...]
How Often Should We Email?
People often ask me how often to send their email newsletters. Like most questions worth asking, this one doesn't have a simple answer. But I can offer a few guidelines, based on other people's data [...]
Here’s How to Get Your Emails Read
You probably know how important email subject lines are, right? Whether you're sending an ordinary business email or an email newsletter, the subject line announces why recipients should read your message. But did you know you have an additional opportunity to engage recipients before they open your email?
Got Checklist?
In the past several months, I've sent three e-letters with the same preheader. Why? I forgot to check my checklist.