How to Announce COVID-Related News – And How Not to
This is a tale of two emails, one more effective than the other.
External Coronavirus Communications
Bonus points if you convey your message repeatedly in multiple ways and get input from beneficiaries as you work on your plan.
Coronavirus Communications: Internal
Internal communications in response to COVID-19 have to go way beyond "wash your hands and stay home if you're sick."
Coronavirus Communication Basics
The thing to know about crisis communication is that fear makes people stupid - or at least inattentive.
When, Not If
Having a crisis plan isn't alarmist. It's just smart.