To be well-informed voters, people in Jersey City's Ward D have to keep track of 12 city council candidates. So anything a candidate can do to set her- or himself apart is all to the good. Even if it’s a trivial thing like an article of clothing.
Missions matter, profoundly. Mission statements matter much less - at least in their traditional form, which should more accurately be called mission paragraphs. Everyone - board, staff, key volunteers - needs to understand why we [...]
You know what this icon stands for, right? Do you know why you know? Because it's been used repeatedly, with little or no variation, for a long time over hundreds of thousands of separate messages. That's [...]
In one of C.S. Lewis's Narnia books, a boy named Eustace gets turned into a dragon. After many adventures (which make Eustace a better, um, person), the lion Aslan uses his mighty claws to dig [...]
Our appearance is a big part of who we are, or at least of who people perceive us to be. And for organizations, even more than for individuals, consistency is the key to instant recognition.
