Jump vs Link
Front-page newsletter or magazine stories send you to a page deep in the interior to finish reading. But don't you hate it when you're already deep in the interior and you have to page even [...]
Prevent Deadly Misreadings
When I glanced out my second-story window, I saw a dead body in my neighbor's pickup. When I did a double-take, I saw what you see here: a soccer ball and some snow shovels. (In [...]
Swine Flu, TARP, and Names That Stick
The name you pick is the name that sticks.