What Do YOU Get Out of It?
Let me guess. Not only do you have trouble raising all the funds you need, but you also have trouble getting people to "buy" what you're "selling." You don't have anywhere near as many members, [...]
Incomplete!
In football, a pass is useless until the receiver catches it. If he doesn't, the pass is incomplete. No yardage is gained, and a down is lost. Similarly, in communication, a message is useless until [...]
How to Talk to an Empty Chair
Give your chair to a person in the audience you're trying to reach: a potential volunteer, a one-time donor you want to convert to monthly giving, a 50+ American who should have a colonoscopy.
It’s What’s Up Front That Counts
I recently received a form letter that was not personalized in any way - in fact, it wasn't really a letter, just a photocopied piece of paper. It was headlined: IMPORTANT! PLEASE READ! Straight to [...]
The Genius of Wimpy
Remember Wimpy? I think you have to be of a certain age, because, as near as I can tell, they don't show the old Popeye cartoons on Nickelodeon or the Cartoon Network. Wimpy lives on [...]