A Tale of Two Emails
Guess which nonprofit email is more likely to entice me to give up my hard-earned cash? Hint: It's probably the one that is more likely to entice you to give up your hard-earned cash.
Simple Is Better – and Cheaper
I just saved a client hundreds of printing dollars by cutting back its annual report from 20 pages to 8. (I really wanted to cut back to 4 or even 2 pages, but I didn't [...]
RIP Elevator Pitch
The elevator pitch is dead. I won't speak for people who are angling for a job interview or trying to sell their services. However, for people who are trying to build support for nonprofit organizations, [...]
Why You Shouldn’t Feed the Meter
If you were a recent immigrant from Egypt with enough English to make sense of Morning Edition (that is, quite a lot), you could probably figure out in context that "feed the meter" means "pay for parking." But it might take a moment.
How to Get Results from Your Year-End Appeal
There's really just one big secret to constructing a fundraising letter that brings home the bacon: Focus your pitch on the donor, not on your organization. People don't give to nonprofits that are wonderful. They [...]