Does It Pass the Mom Test?
Does your mother understand your work? Unless she works in your field, the answer is probably "no." That's what makes the Mom Test such a good communications tool.
Maybe It IS Rocket Science
When I was in college, I took Astronomy 101 because it was taught by James van Allen. I figured, correctly, that this was my only opportunity to take a course from the discoverer of any phenomenon [...]
Keep in Touch!
I just landed a new client - an engineering firm, of all things. How do I come to be revamping traffic study reports for Rybinski Engineering? Communication! It's all about keeping in touch.
Thanks. Giving.
It's the time of year when we focus on giving thanks. For nonprofits, it's also the time of the year when we raise, on average, nearly 1/3 of our annual income. Put those two together, [...]
Do Mission Statements Matter?
Missions matter, profoundly. Mission statements matter much less - at least in their traditional form, which should more accurately be called mission paragraphs. Everyone - board, staff, key volunteers - needs to understand why we [...]