Don’t Make Me Work Too Hard!
How hard are you making your readers work? One quick way to find out is to use Microsoft Word's Flesch-Kincaid Grade Level readability test. The screenshot above shows that this post is written at a [...]
Don’t Blink (Signs #14)
What could possibly go wrong with a speed limit sign? Nothing, until someone decides to add information.
Unintended Consequences (Signs #8)
This kind of thing has happened to all of us: unintended consequences of a great idea gone only slightly awry. Unfortunately, the amount of awry-ness it takes to alienate potential customers is impossibly small.
Gimme Little Sign
This sign has so many problems that the smart thing would be to scrap it and start over. I think that the basic message is that you can use the ball field only at certain hours and only with a permit, but that's just a guess.
Signs, Signs, Everywhere Signs
Can we say "proofread"? Also "fact check"? What you can't see until I tell you the context is that this sign is brilliant marketing.