Take Your Communications Off Autopilot
Automation is a beautiful thing! But nothing can stay in set-it-and-forget-it mode forever.
Quarantine? Here?
I couldn't take a picture of the sign I want to share with you because I was driving 60 mph when I saw it. The highway sign, on Route 3 eastbound outside Clifton, NJ, was [...]
How to Announce COVID-Related News – And How Not to
This is a tale of two emails, one more effective than the other.
External Coronavirus Communications
Bonus points if you convey your message repeatedly in multiple ways and get input from beneficiaries as you work on your plan.
Coronavirus Communications: Internal
Internal communications in response to COVID-19 have to go way beyond "wash your hands and stay home if you're sick."