You’re on My Gratitude List
I've gotten into the habit of making gratitude lists. At least once a week, I try to write down the people and things I'm grateful for. When times get tough, I do it every day. [...]
The 2nd-Best Way to Get Your Email Opened
Every month, my bank sends me an email with the same subject line: Your next newsletter is here! Every month, I trash that email unread. Do my bank's newsletters contain information that might interest me? [...]
Do You Ask for Commitment on the First Date?
If Jane signs up for your email newsletter, is she ready to give $500 a month?
Open House Every Second? (Signs #19)
If you stop to read, you realize that open houses are held every second Saturday, not every second. I imagine that's what the poster's creator (I use the term loosely) said when someone pointed out [...]
How Often Should We Email?
People often ask me how often to send their email newsletters. Like most questions worth asking, this one doesn't have a simple answer. But I can offer a few guidelines, based on other people's data [...]