Avoid Cliches Like the Plague
If I read another email blast that leads with "During these troubled / challenging / unpredictable times," I may choke. Even worse, in my opinion, is "In times like these…" There have never been times [...]
How to Announce COVID-Related News – And How Not to
This is a tale of two emails, one more effective than the other.
Quotation Marks with Other Punctuation (stay-at-home edition)
A reader asked me to address a punctuation problem she sees: "punctuation being used incorrectly when quotation marks are involved." I'll tell you why we have this problem: There are different rules for two sets of punctuation.
External Coronavirus Communications
Bonus points if you convey your message repeatedly in multiple ways and get input from beneficiaries as you work on your plan.
Coronavirus Communications: Internal
Internal communications in response to COVID-19 have to go way beyond "wash your hands and stay home if you're sick."