Got Checklist?
In the past several months, I've sent three e-letters with the same preheader. Why? I forgot to check my checklist.
Beachy Thanks
I spent last weekend "down the shore," as we say in northern New Jersey, because I wrote a donor appeal letter and related messages for Cantigas Women's Choir. I donated my services. So did several other [...]
If You Have to Talk About Dog Poop… (Signs #16)
Into every communicator's life, a little dog poop must fall. That is, sometimes we have to talk about unpleasant but inevitable things. Not major crises - that's a whole 'nother kettle of fish - but [...]
How Do You Say Thank You?
When donors give online, how do you thank them? I hope you use the automated receipt function of your donor platform to send an inspiring, personalized thank-you email. Catholic Relief Services shows you how. The [...]
Don’t Blink (Signs #14)
What could possibly go wrong with a speed limit sign? Nothing, until someone decides to add information.