Do You Ask for Commitment on the First Date?
If Jane signs up for your email newsletter, is she ready to give $500 a month?
Open House Every Second? (Signs #19)
If you stop to read, you realize that open houses are held every second Saturday, not every second. I imagine that's what the poster's creator (I use the term loosely) said when someone pointed out [...]
How Often Should We Email?
People often ask me how often to send their email newsletters. Like most questions worth asking, this one doesn't have a simple answer. But I can offer a few guidelines, based on other people's data [...]
Maybe Not So Self-Evident, Mr. Jefferson!
The language of perhaps the best-known sentence in America's founding documents raises lots of questions.
You Probably Swim Faster Than I Do
I recently took up swimming again after a 20-year hiatus. I swim just well enough to accomplish my goal, which is to get aerobic exercise that doesn't hurt my aging body parts. Summer classes at [...]