Branding: Is That YOU?
Our appearance is a big part of who we are, or at least of who people perceive us to be. And for organizations, even more than for individuals, consistency is the key to instant recognition.
Have One in the Can
If you produce regular communications in any medium - blog, e-newsletter, print newsletter, whatever - it's a good idea to "have one in the can." The metaphor comes from the film industry. A movie that [...]
Be Pink
Too many nonprofit communications are the verbal equivalents of gray-green industrial swamp. Dull. Colorless. Suffused with sameness.
Time Travel on the Web
I've recently been on a lot of Humane Society and dog rescue websites, looking for a home for a pair of Australian cattle dogs in Kansas City. (Don't ask.) Most of the larger organizations - [...]
Your Best Opportunity
For most nonprofits and small businesses, an email newsletter is your best opportunity for high-return communication with your donors, customers, and other stakeholders.