No Excuses
I am an evangelist for email newsletters. Whether or not you use my services to develop content, I will try to convince you to produce a regular email newsletter. Email newsletters offer most smaller nonprofits [...]
Don’t Just SAY Welcome, DO Welcome
When you want to find an organization that has the services or information you need, or when you're looking to support a cause, do you search for "welcome"? Neither do I. Why, then, do so [...]
It’s Still All About You
A friend recently gave me a copy of the end-of-year fundraising letter from a tiny nonprofit. You could learn a lot about how NOT to do a fundraising letter from this example.
How to Show Up
Woody Allen is reputed to have said, "Eighty percent of success is showing up." If what you want to be successful at is communication, I'd bump that up to at least 90 percent. If your [...]
It’s All About YOU
You know that friend who always turns every conversation back to his own stories? The relative who talks only about herself or, in rare instances, her children? Do you like to hang out with them? [...]