Got a Dragon on Your Hands?
In one of C.S. Lewis's Narnia books, a boy named Eustace gets turned into a dragon. After many adventures (which make Eustace a better, um, person), the lion Aslan uses his mighty claws to dig [...]
One Day Makes All the Difference
Can we say "oops"? Here's what came in the mail last week: A slick four-color multi-page brochure from an arts organization proudly announced that one of its shows was running November 1-December 39. An event [...]
When NOT to Email
I'm as guilty as anyone. Sometimes the phone seems so heavy that it's easier to fire off an e-mail.
How to Talk to an Empty Chair
Give your chair to a person in the audience you're trying to reach: a potential volunteer, a one-time donor you want to convert to monthly giving, a 50+ American who should have a colonoscopy.
It’s What’s Up Front That Counts
I recently received a form letter that was not personalized in any way - in fact, it wasn't really a letter, just a photocopied piece of paper. It was headlined: IMPORTANT! PLEASE READ! Straight to [...]