Last week, I told you how an annual report can help your nonprofit achieve your goals. That takes care of one side of the cost-benefit analysis. Here's the other side: Annual reports just don't have to cost that much.
Does your nonprofit need to produce an annual report? Only if you want to raise money. I know, I know. You're raising money now. You wouldn't mind raising more money, of course. But you're not [...]
Now I ask: "What do you want this piece to accomplish?" This question shifts the focus from the writer to the reader. It assumes that the goal of any piece of writing is to have some effect on the audience.
Crowd power is a magic wand that enables us to get other people to do what we want.
If you've covered the basics - sending a regular e-letter, but not spamming people - and you still find your e-letter isn't working for you, here are 10 possible reasons. Give yourself one point for every mistake you don't make.
