There's really just one big secret to constructing a fundraising letter that brings home the bacon: Focus your pitch on the donor, not on your organization. People don't give to nonprofits that are wonderful. They [...]
Let me guess. Not only do you have trouble raising all the funds you need, but you also have trouble getting people to "buy" what you're "selling." You don't have anywhere near as many members, [...]
In football, a pass is useless until the receiver catches it. If he doesn't, the pass is incomplete. No yardage is gained, and a down is lost. Similarly, in communication, a message is useless until [...]
Call it enlightened self-interest: You want to make your funders and donors feel all warm and fuzzy about helping you .... And then they will send you more money, and then you will be able to do more good work in the world.
If I've persuaded you that your nonprofit needs an annual report and that you can afford to produce one, your next question is probably what to put in it. I have two suggestions: Tell stories Radiate [...]
