Become an Icon
You know what this icon stands for, right? Do you know why you know? Because it's been used repeatedly, with little or no variation, for a long time over hundreds of thousands of separate messages. That's [...]
Just as Mom Always Said
Mom always said that we should say "thank you" when someone does something nice for us. Mom also always said that "please" is a magic word. In my experience, nonprofit organizations are pretty good at "please." [...]
11 Ways to Bring on Spring
For me, spring is the time for what other people call New Year's resolutions - a time to try something new. Here are 11 ways to put some new life into your communications.
Why You Shouldn’t Feed the Meter
If you were a recent immigrant from Egypt with enough English to make sense of Morning Edition (that is, quite a lot), you could probably figure out in context that "feed the meter" means "pay for parking." But it might take a moment.
Change Is Good. No, Really.
With a few exceptions, people hate to make big changes. That's why New Year's resolutions are both so popular and so often discarded by the first week of February.