Say Whaa?
Apparently subscribers to this e-letter like typos. The previous edition of Clear, Effective Communications not only was about typos but also had a typo in the subject line: Diid Happens. About 44% of you, beloved subscribers, opened [...]
Diid Happens
My last e-letter went out with a big fat typo in the opening line. Can you learn from my mistake? I hope so!
How to Eat an Elephant
Remember that big project you said you'd tackle "next year"? Well, guess what? It's next year.
Simple Is Better – and Cheaper
I just saved a client hundreds of printing dollars by cutting back its annual report from 20 pages to 8. (I really wanted to cut back to 4 or even 2 pages, but I didn't [...]
RIP Elevator Pitch
The elevator pitch is dead. I won't speak for people who are angling for a job interview or trying to sell their services. However, for people who are trying to build support for nonprofit organizations, [...]