The Website Troika
Your website team isn't literally a troika. I had to look it up: A troika is a Russian carriage drawn by three horses abreast or, by extension, a group of three rulers. What I mean [...]
Jump vs Link
Front-page newsletter or magazine stories send you to a page deep in the interior to finish reading. But don't you hate it when you're already deep in the interior and you have to page even [...]
Which 2 Do You Want?
I first heard this adage applied to branding and logotype design: You can have it cheap, fast, or good. Which two do you want? It's meant to rein in the expectations of organizations who think [...]
Becoming a Trusted Source
For about an hour last Thursday, the Twitterverse devolved into a gigantic junior high school bathroom. "Michael Jackson is dead." "MJ has been taken to the hospital." "TMZ says MJ is dead." "NY Times says [...]
Prevent Deadly Misreadings
When I glanced out my second-story window, I saw a dead body in my neighbor's pickup. When I did a double-take, I saw what you see here: a soccer ball and some snow shovels. (In [...]