Your Best Opportunity
For most nonprofits and small businesses, an email newsletter is your best opportunity for high-return communication with your donors, customers, and other stakeholders.
Picture Yourself
My e-letter always includes a picture of myself. It usually also features a photo related to this month's content. Now, I am as unhappy with photographs of myself as the next person. What you see [...]
4 Lessons from a Quitter
I've quit smoking many times in the past. I should be really good at it by now. But I've never gone more than a few days without a single puff of a single cigarette. On [...]
“Audience” Is Always Plural, Part 2
Almost every communication has more than one audience. And you should keep the needs and interests of all those audiences in mind as you develop that communication, whether it's your website, brochure, annual report, newsletter, [...]
“Audience” Is Always Plural, Part 1
This isn't a grammar lesson. Unless you're British, my title, "Audience Is Always Plural," is simply not true. Audience, a collective noun, is singular: The audience was enthralled by the performance. My point is rather [...]