Have One in the Can
If you produce regular communications in any medium - blog, e-newsletter, print newsletter, whatever - it's a good idea to "have one in the can." The metaphor comes from the film industry. A movie that [...]
Be Pink
Too many nonprofit communications are the verbal equivalents of gray-green industrial swamp. Dull. Colorless. Suffused with sameness.
Time Travel on the Web
I've recently been on a lot of Humane Society and dog rescue websites, looking for a home for a pair of Australian cattle dogs in Kansas City. (Don't ask.) Most of the larger organizations - [...]
Pack It Up
Purpose, audiences, and expectations - put them together and you've got conventions: rules about how to write a particular kind of communication.
6 + 6 Ways to Save Face
We've all done it. The invitation is mailed, the email newsletter is sent, the program is printed - and there's a Fig Bat Ugly Typo right there in boldtype where any idiot should have seen [...]