It’s Still All About You
A friend recently gave me a copy of the end-of-year fundraising letter from a tiny nonprofit. You could learn a lot about how NOT to do a fundraising letter from this example.
How to Show Up
Woody Allen is reputed to have said, "Eighty percent of success is showing up." If what you want to be successful at is communication, I'd bump that up to at least 90 percent. If your [...]
It’s All About YOU
You know that friend who always turns every conversation back to his own stories? The relative who talks only about herself or, in rare instances, her children? Do you like to hang out with them? [...]
5 Ways to Cut Clutter
Getting rid of the clutter in your communications makes your writing more efficient and effective. Readers should not have to sift through a lot of superfluous paragraphs, sentences, or even words in order to get at what you're trying to say.
Branding: Is That YOU?
Our appearance is a big part of who we are, or at least of who people perceive us to be. And for organizations, even more than for individuals, consistency is the key to instant recognition.