What We Have to Give
I am a big believer in the principle of "give before you get." I won't tell you that I always practice it, but I try. I do it because it's the right thing to do. [...]
I’m Thankful for YOU
One of the many things I have to be grateful for this Thanksgiving is you. I really appreciate the fact that you read my e-letters or posts The primary purpose of this monthly communication is [...]
Know, Believe, Do
Now I ask: "What do you want this piece to accomplish?" This question shifts the focus from the writer to the reader. It assumes that the goal of any piece of writing is to have some effect on the audience.
Do You Follow the Crowd?
Crowd power is a magic wand that enables us to get other people to do what we want.
10 Reasons Your Email Newsletter Isn’t Working
If you've covered the basics - sending a regular e-letter, but not spamming people - and you still find your e-letter isn't working for you, here are 10 possible reasons. Give yourself one point for every mistake you don't make.