How to Eat an Elephant
Remember that big project you said you'd tackle "next year"? Well, guess what? It's next year.
Simple Is Better – and Cheaper
I just saved a client hundreds of printing dollars by cutting back its annual report from 20 pages to 8. (I really wanted to cut back to 4 or even 2 pages, but I didn't [...]
RIP Elevator Pitch
The elevator pitch is dead. I won't speak for people who are angling for a job interview or trying to sell their services. However, for people who are trying to build support for nonprofit organizations, [...]
Become an Icon
You know what this icon stands for, right? Do you know why you know? Because it's been used repeatedly, with little or no variation, for a long time over hundreds of thousands of separate messages. That's [...]
Just as Mom Always Said
Mom always said that we should say "thank you" when someone does something nice for us. Mom also always said that "please" is a magic word. In my experience, nonprofit organizations are pretty good at "please." [...]