Content Development
Content development means I write the materials for you—email newsletters, websites, brochures, blogs, whatever.
You give me something to start with—a phone conversation, a list of ideas, anything! Then I give you sparkling prose that captures exactly what you meant to say—or, if it doesn’t, I keep trying till you get what you need.
Here are some ways my process can work with email newsletters, website content, and newsletter or blog articles.
For The REACH Institute, I write and produce a monthly email newsletter to engage alumni of its training program for pediatric primary care providers. I brainstorm content ideas with staff, interview key informants–usually faculty of the training program, write the e-letter, post it on the organization’s Joomla-powered website, and produce the newsletter in iContact. I monitor newsletter statistics so I can recommend shifts in strategy to REACH staff. We’ve also launched an email newsletter to engage and inspire donors to support REACH’s work.
I wrote marketing e-letters for Events with Ginger & Co. to remind clients and prospects how Ginger & Co. could save them time and money. Just 20 minutes of Ginger’s time would produce a newsletter that showcased her team’s expertise. Here’s what Ginger says about that process.
Or maybe you’d like to tap the power of print? I also can edit or develop your print newsletter to engage your audiences with your work.
Website Content
Here are a couple of websites I’ve worked on, providing different kinds of rewrite services.
(Remember, websites are living documents! My copy launched these sites, but the clients have been adding their own content since then. This is a great money-saving move if you think you can’t afford my services on an ongoing basis.)
The Domenica Foundation is a small Camden-based family foundation partnering with nonprofits in southern New Jersey and the Philadelphia area. I worked with the foundation’s principals, Elena and Pepe Piperno, to revamp the foundation’s website. Besides writing content, I consulted with Elena and her web developers on branding, site navigation, and user interface. I continue to produce the foundation’s blog and related email newsletter.
I’ve written dozens of website stories and profiles for Macaulay Honors College, the honors college of the City University of New York. Like most website materials, these short takes had to accomplish several purposes: inspire donors, attract students (and their parents), and engage alumni, just for starters. This project is an example of how I can help you keep your website current by regularly adding fresh content.
I’ve ghostwritten hundreds, maybe thousands, of articles, columns, and posts for senior leaders of client organizations. I can’t show you a single example because, after all, the executive director or unit leader “wrote” these pieces.
But really, it was me all along. I’d start with text a leader brainstormed—usually pretty messy and jargon-filled—or with a phone conversation. From that I’d write a column or article that communicated the leader’s key messages so every reader could understand.
