I’ve decided to put this e-letter and blog on hiatus.
Because I have emphasized over and over again the importance of consistent communication – simply showing up in people’s inboxes – I want to explain why I’m taking a break.
The immediate impetus is simply that it’s been harder and harder to get motivated to write, for well over a year.
When the pandemic hit, the problem vanished: I had a lot to say about how to communicate (and how not to!) in the face of this fresh crisis.
Now that organizations have mostly figured out how to tell their audiences what they need to know, my motivation has vanished again.
Now, that’s instructive, isn’t it? My problem is that I don’t feel compelled by what I have to say.
On the big issues you and I really care about, I have everything to learn and nothing to teach. What am I going to write? “Don’t say China virus“? You don’t need me to tell you that.
I thought of another piece of advice I’ve repeatedly given you: Periodically examine your communications strategies to see if they’re still helping you meet your goals.
My goals for this e-letter are to:
- offer useful content in a whimsical way, so that I can
- connect with subscribers, particularly folks I’ve worked with in the past, in order to
- promote my editorial and content development services.
I’ve told you about my discontent with content. (That little wordplay is all you’re getting for whimsy in this message, so I hope you enjoy it.)
I’m as passionate about connecting as ever. But there are great ways to connect that don’t involve simultaneously communicating with hundreds of strangers.
Finally, I don’t need to promote my services just now. I have as many clients as I can comfortably serve at the level of quality they expect and deserve.
So that’s why I’m calling a hiatus. If any of these conditions change, I’ll relaunch regular e-letters. Or, more likely, I’ll do something different.
Until then, there’s always email, LinkedIn, and phone calls. You can peruse the blog archive if you want a dose of Clear, Effective Communications. Better yet, drop me a line.
Thank you so very much for your attention over the years! You’ve blessed me with the most precious commodity you have: your time. I am deeply grateful.
